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Lucas von Cranach is the founder and CEO of the world’s leading football media platform, OneFootball. Driven by his enthusiasm and passion for football, he founded the company back in 2008 with the aim to provide fans with the go-to source for football content on a mobile device. OneFootball was the first sports app and among the first 1,000 apps ever to be released in the App Store, and, since then, has grown to become a reference model in the mobile platform business worldwide. In December 2020, OneFootball acquired Dugout to reshape the football digital media landscape and form the world's largest owned and operated digital football media business. The acquisition saw Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, Real Madrid and Olympique de Marseille join OneFootball as shareholders.