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Pedro is overseeing the development of ELEVEN’s global platform, including the launch of the ELEVEN Next, ELEVEN Women and ELEVEN Esports content verticals and ELEVEN’s D2C network.
Pedro began his entrepreneurial career developing Beach Soccer in Nigeria and Chile, having previously worked in marketing and communications roles at major European football leagues in France and Spain, and the European Professional Football Leagues (EPFL) in Switzerland.
Pedro then led business development in the Americas for 1.FM, an online radio network. Based in Switzerland and unable to watch Boavista, his favourite football team, he developed the idea for a platform through which any club, league, or federation could broadcast their matches, no matter their size or location. This idea became MyCujoo, the company he co-founded with his twin brother João in 2014.