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Tom has been working for the European Tour for the last 8 years, leading the brand and consumer departments responsible for some of golf’s biggest tournament properties. Following a previous career in advertising, working across a range of global brands including 20th Century Fox, IKEA and GlaxoSmithKline, Tom now oversees brand strategy, fan engagement, ticketing & hospitality and merchandise for the full stable of European Tour brands, including the Ryder Cup. His key achievements include the creation and launch of a number of brands, including GolfSixes and the Rolex Series, as well as delivering record-breaking commercial results at the 2018 Ryder Cup in Paris. He is currently leading the redevelopment of the Tour’s direct-to-consumer product strategy.